MedicAnimal was founded as a means for vets to participate in the development of online retailing: our aim is to grow through the cooperation of veterinarians.

One of the greatest challenges facing vets is the transparency of pricing and the information gap that arises when clients buy online. Not only does the follow-up and tracking of treatments become more difficult but the price differential can jeopardise customer loyalty and play into the strategy of more commercial online retailers who seek to gain clients by vilifying vets. MedicAnimal focuses on cooperating with clinics to stretch their clients’ buying power and increase contact with their vets, rather than compete with them.

 “We became affiliates of MedicAnimal because they are the only online retailer we are aware of, who are committed to increasing communication between vets and clients. We believe MedicAnimal will help us increase consults, improve customer loyalty, and retain a portion of the revenues from our more price-sensitive clients – revenue which we would otherwise have completely lost.”

-Alex MacDonald, Practice Manager at abbeyVET).

Improving vets’ contact with clients is critical for managing chronic illnesses and ensuring yearly vaccinations. We believe that in the typical 10 minute consult it is challenging to instil in clients the importance of maintaining regular re-visits with their vets if their animal suffers from life-long conditions. We think vets in general could use some help in staying in contact with their clients and continuing to educate and inform them. Some clients may view revisits as an unnecessary expense. That’s where we fit in. We help your clients save time and money thereby making your services more affordable.

“We often see uninformed pet owners not returning for annual vaccinations and discontinuing treatment for chronic illnesses. MedicAnimal’s focus on increasing communication between pet owners and vets offers a service that ensures a pets’ health is properly monitored.”

 -Thomas Tiley MRCVS).

As clients increasingly buy non-prescription veterinary products online that are normally only available in clinics, the vet/client relationship weakens. Loyalty deteriorates and vet visits decline. This scenario benefits nobody: not the vets or the online retailer but most importantly not our pets.

For more information, please e-mail Vets@MedicAnimal.com